MA Comms, Senior Associate, Social Experience + Marketing Strategy at SapientNitro
Marketing and Advertising | Toronto, Canada Area, CA
I'm a strategic social and digital marketer who approaches opportunities with a holistic lens.
By listening to my clients' perspectives, I work with them to establish objectives, then formulate and consult data from social listening software to identify risks and opportunities in online conversations. My level of participation varies on different projects, from social insights and analytics research, to campaign or macro digital strategies, to content development and oversight of community management. One of my particular specialities is crisis consultation and management. I have a deep understanding of both, public and private sectors, and work steadily with corporate, B2B, and consumer clients.
My goal is for my clients to thrive by getting valuable feedback from the public, establishing trust, and telling stories with social channels. Most importantly, I want my clients to build strong reputations that are aligned with strategic and thoughtful content.
Specialties: Social Media, Digital Marketing, Strategic Planning, Strategic Communications, Integrated Marketing, Strategic Consulting, Qualitative Research, Crisis Communications, Quantitative Analytics, Editing, New Business Development, Content Strategy