Not your average marketing strategist
Marketing and Advertising | Toronto, Canada Area, CA
It’s easy to pay for eyeballs; it’s a lot harder to create measurable impact that drives business results. I build marketing strategies that draw insights from human habits and behavior so they can truly shift hearts and minds. This holistic approach requires empathy, perspicaciousness, and awareness of emerging trends and shifts in society.
By listening to my clients' perspectives, I work with them to establish objectives, then analyze data from social listening software to identify risks and opportunities in public conversations. My level of participation currently varies on different projects, from the development of long term roadmaps to campaign strategies, to conducting social insights and analytics research. Some of my particular strengths lie in astute content strategy and prevention and management of digital crises.
I ascribe my holistic and reputational lens to my early career in traditional public relations and entertainment publicity (strategic planning, media relations, reputation management), as well as my academic background in philosophy and sociology. With a deep understanding of both, public and private sectors, I work steadily with corporate, B2B, and consumer clients. My most recent role at SapientNitro allows me to apply my deep understanding of integrated marketing communication to different clients. As someone who always strives to break down corporate silos, I develop strategic marketing plans that incorporate, both, traditional and digital recommendations.
I help my clients thrive by getting valuable feedback from the public, establishing trust, and telling great stories with all of their marketing channels. Most importantly, I establish strong reputations for my clients that are aligned with strategic and thoughtful content and contributes real value to their audiences.