Manager, Marketing Strategy & Analysis at SapientNitro
Marketing and Advertising | Toronto, Canada Area, CA
I'm a digital strategist who approaches challenges with a holistic lens.
By listening to my clients' perspectives, I work with them to establish objectives, then analyze data from social listening software to identify risks and opportunities in online conversations. My level of participation varies on different projects, from social insights and analytics research, to campaign or macro digital strategies, to content development and oversight of community management. One of my particular specialities is digital crisis management. I have a deep understanding of both, public and private sectors, and work steadily with corporate, B2B, and consumer clients.
I began my career working in traditional public relations and entertainment publicity (media relations, event management, red carpets, talent wrangling) while consulting on social media. Eventually, I took on an entirely digital consulting role, and transitioned from consumer-based clients to corporate and public affairs.
My most recent role at SapientNitro allows me to apply my skills in integrated marketing communication to different clients. As someone who always strives to break down corporate siloes, I intuitively develop strategic marketing plans that incorporate, both, traditional and digital recommendations.
I want my clients to thrive by getting valuable feedback from the public, establishing trust, and telling great stories with all of their marketing channels. Most importantly, I want my clients to build strong reputations that are aligned with strategic and thoughtful content that contributes real value to their audiences.
Specialties: Social Media, Digital Marketing, Strategic Planning, Strategic Communications, Integrated Marketing, Strategic Consulting, Qualitative Research, Crisis Communications, Quantitative Analytics, Editing, New Business Development, Content Strategy
Independent Research Project: Ambient intimacy & the effects of social networking on our emotions, ourselves, and our society